09 Oct 3 Things Business Owners Fail To Do Until It’s Too Late
Tell me if this sounds familiar …
You put in the hours growing your business, learning things that you would never have thought you’d be learning like email marketing and automation, scaling and product launching, and funnels and Facebook ads.
And you *think* you’re doing all the right things to grow and scale.
Until you come face-to-face with three startling facts and realize ya missed a beat.
FACT 1: Trying to do this all yourself is a no-win game.
Listen, I get it, your business is your baby. It’s your pride and joy. It’s your moneymaker.
But if you’re serious about growing it, you simply can’t be doing all of the tasks it takes to run it. There’s just not enough of you to go around.
So you need to find people who can help you with things like email marketing, automation and Facebook ads, so that you can spend more of your time working on the business, not in it.
FACT #2: Make sure you’ve got a product/service people want.
Nothing can ruin a business faster than no sales. Uh, make that, nothing can ruin a business faster than no sales after you’ve spent your money (i.e. taken on debt) marketing and advertising something nobody wants.
That’s why it’s so important to test the waters with a product or service BEFORE you start building out automations, running ads, or writing sales funnels.
I know you wanna get to makin’ that money, but don’t cost yourself your house in the process.
FACT #3: The legal parts of your biz shouldn’t be an afterthought.
When people hear words like limitation of liability, intellectual property and confidentiality and non-disparagement, they tend to think, “I don’t need all of that, I trust my clients.”
Here’s the thing though, the legal parts of your business have nothing to do with how much you trust your clients, they’re meant instead to protect you when things go wrong.
So say for instance, things are going great – your client couldn’t be happier, you couldn’t be happier – then out of the blue your client ghosts you and stops making payments. What do you do? How do you handle that situation?
Having a written agreement in place beforehand is key. That way you can prevent things like the above from happening OR at least have a system in place for how to handle it.
Do you agree with these facts? Would you add anything to the list? Drop a comment and let me know – I’d love to hear your thoughts on this.